A little more than a year ago, there were many people in this fandom who praised Avex, sent Avex overly enthusiastic supportive messages and even personally wanted to thank Avex for tweeting. It was extremely important for such fans to show appreciation for Avex and defend Avex. It was apparently not enough just to support JYJ alone. For them to so vigorously vouch for Avex and Avex tweets was shocking to me. If anything, their behavior encouraged me to take a step back.
Beyond their outwardly display of affection for Avex, were their reasons for actually doing so. They were head over heels for Avex because Avex had offered to shelter JYJ in a time of desperation. Relief and graciousness somehow translated into blind ardor. And with that blindness they took off and ran, posting their feelings for Avex everywhere in fan communities.
Now let’s fast forward to the present. The very mention of Avex seemingly makes fandom cringe—including the very people I described above. How ever did their passionate feelings for Avex suddenly reverse? I wish I could empathize with their sudden reversal but they really set themselves up for this one.
With the same vigor they had in 2010, they now aim their words against Avex and Avex tweets. Just like old times, they passionately post across fan communities but now, about how evil Avex really is. I read it, see familiar names, familiar loud mouths and think, really? So here we are in 2011, the same Avex crusaders now on the crusade against Avex.
It’s nauseating that they even have face to be this loud when they know firsthand what happened the last time they were equally noisy.
2010: OMG THANK YOU SO MUCH FOR TWEETING!!! AVEX LOVESSSSSSSSSSSS JYJ SOOOOOOO MUCH. I LOVE YOU AVEX. I LOVE YOU, KEEP TWEETING FOREVER! THE BEST COMPANY EVER.
2011: Avex is the mob, cowards, money dirty people, they should never tweet again, how unprofessional of them to tweet in the first place.